The Project
One of the world’s largest financial groups launched a new direct bank with market-leading savings products. The new direct bank needed a centralized solution to receive, track, close, and report on customer service inquiries and requests from a variety of channels nationwide. The direct bank’s products quickly captured the market’s attention, and the centralized solution needed to be able to stand up to large volumes of requests. The solution also needed to support the bank’s lean operational model, including an outsourced back office and an outsourced call center in separate locations.